French higher-education institutions are legally required to prove graduate outcomes to maintain their accreditations: employment rate, industry, salary bands, etc. For most institutions, these surveys are costly, slow, and unreliable. Alumni are hard to reach, data decays quickly, and response rates depend heavily on follow-up effort.

To respond to this need, Millionroads launched Enquêtes, a new service combining pre-filled regulatory surveys with a fully white-labelled campaign execution. At the same time, the company was migrating its data infrastructure to ESCO, the European taxonomy for jobs and skills.

As a Content Manager with a strong product marketing remit, my role was to help take this to market: clarify the problem, package the offer, and build trust in a context where AI was not yet a familiar reference point.