The Founder Files started as a side project for the co-founders of Metavolve. They wanted to host unfiltered conversations with entrepreneurs about what scaling a business really looks like.

In the early days, guests came from past clients and the founders’ own network. Over time, the selection became more random, including international guest placement agencies. The podcast had potential, but no clear editorial direction.

Motivation started to dip, so before deciding whether to pull the plug, we set a hard test: could we get the podcast recognised organically, without paying for awards, promotions, or visibility?

The constraints were steep. I was a one-person marketing team. Time and resources were limited. And recognition alone wouldn’t be enough: if the podcast was going to survive, it had to create real value for Metavolve.

The challenge, then, was twofold: build a podcast strong enough to stand out in a crowded ecosystem with minimal resources, and design it in a way that could eventually justify its place as a business asset, not just a passion project.