About the company
BumBum
Outdoor gear, e-Commerce
BumBum is a South African outdoor gear brand. Their flagship product is a weather-resistant pillow one can easily take on their outdoor adventure thanks to its innovative strap and back pocket.
✦ Capabilities ✦
Go-to-market
Positioning Strategy
Sales Enablement
Workshop Facilitation
✦ Tools ✦
Figma
Figma
Figma
Notion
Notion
Notion
OpenAI
OpenAI
OpenAI
Perplexity
Perplexity
Perplexity
Figma
Notion
OpenAI
Perplexity
✧ ✧ ✧
Context
What I did
Outcome
Bum Bum had built something people wanted: large, portable, waterproof pillows for outdoor use. The product worked. Early customers were happy. But the founders weren't sure who to talk to next.
They believed their core buyer was the "hardcore outdoor lover", someone who camps, hikes, and prioritises gear quality. That made intuitive sense. But the data was thin, and what little they had didn't quite fit the story.
With no direct competitors and only four months in market, they were making decisions in the dark. Before scaling marketing or sales, they needed to answer three questions: Who actually needs this? Why would they choose it? And what makes them buy?
Context
What I did
Outcome
Bum Bum had built something people wanted: large, portable, waterproof pillows for outdoor use. The product worked. Early customers were happy. But the founders weren't sure who to talk to next.
They believed their core buyer was the "hardcore outdoor lover", someone who camps, hikes, and prioritises gear quality. That made intuitive sense. But the data was thin, and what little they had didn't quite fit the story.
With no direct competitors and only four months in market, they were making decisions in the dark. Before scaling marketing or sales, they needed to answer three questions: Who actually needs this? Why would they choose it? And what makes them buy?
Context
What I did
Outcome
Bum Bum had built something people wanted: large, portable, waterproof pillows for outdoor use. The product worked. Early customers were happy. But the founders weren't sure who to talk to next.
They believed their core buyer was the "hardcore outdoor lover", someone who camps, hikes, and prioritises gear quality. That made intuitive sense. But the data was thin, and what little they had didn't quite fit the story.
With no direct competitors and only four months in market, they were making decisions in the dark. Before scaling marketing or sales, they needed to answer three questions: Who actually needs this? Why would they choose it? And what makes them buy?
Context
What I did
Outcome
Bum Bum had built something people wanted: large, portable, waterproof pillows for outdoor use. The product worked. Early customers were happy. But the founders weren't sure who to talk to next.
They believed their core buyer was the "hardcore outdoor lover", someone who camps, hikes, and prioritises gear quality. That made intuitive sense. But the data was thin, and what little they had didn't quite fit the story.
With no direct competitors and only four months in market, they were making decisions in the dark. Before scaling marketing or sales, they needed to answer three questions: Who actually needs this? Why would they choose it? And what makes them buy?
