About the company
Adapty
SaaS, Dev tool
Adapty helps mobile app teams manage and grow their subscription revenue. It provides tools to run paywalls, experiments, and analytics so teams can understand what drives conversions and retention.
✦ Capabilities ✦
Content Writing
Go-to-market
Positioning Strategy
✦ Tools ✦
Figma
Figma
Figma
OpenAI
OpenAI
OpenAI
Perplexity
Perplexity
Perplexity
Figma
OpenAI
Perplexity
✧ ✧ ✧
Context
What I did
Outcome
In early 2025, Adapty launched Refund Saver, a new feature designed to help app teams automatically handle App Store refund disputes and recover lost revenue.
At launch, Refund Saver faced two challenges:
Low awareness: Most app teams didn’t fully understand how Apple’s refund system worked or how much revenue it silently eroded.
High complexity: Refunds sit at the intersection of product, revenue, compliance, and infrastructure, making them difficult to explain clearly without overwhelming users.
I was brought in as a content writer to support the go-to-market effort by creating a three-part launch series that would introduce the problem, explain the product, and justify adoption in revenue terms.
Context
What I did
Outcome
In early 2025, Adapty launched Refund Saver, a new feature designed to help app teams automatically handle App Store refund disputes and recover lost revenue.
At launch, Refund Saver faced two challenges:
Low awareness: Most app teams didn’t fully understand how Apple’s refund system worked or how much revenue it silently eroded.
High complexity: Refunds sit at the intersection of product, revenue, compliance, and infrastructure, making them difficult to explain clearly without overwhelming users.
I was brought in as a content writer to support the go-to-market effort by creating a three-part launch series that would introduce the problem, explain the product, and justify adoption in revenue terms.
Context
What I did
Outcome
In early 2025, Adapty launched Refund Saver, a new feature designed to help app teams automatically handle App Store refund disputes and recover lost revenue.
At launch, Refund Saver faced two challenges:
Low awareness: Most app teams didn’t fully understand how Apple’s refund system worked or how much revenue it silently eroded.
High complexity: Refunds sit at the intersection of product, revenue, compliance, and infrastructure, making them difficult to explain clearly without overwhelming users.
I was brought in as a content writer to support the go-to-market effort by creating a three-part launch series that would introduce the problem, explain the product, and justify adoption in revenue terms.
Context
What I did
Outcome
In early 2025, Adapty launched Refund Saver, a new feature designed to help app teams automatically handle App Store refund disputes and recover lost revenue.
At launch, Refund Saver faced two challenges:
Low awareness: Most app teams didn’t fully understand how Apple’s refund system worked or how much revenue it silently eroded.
High complexity: Refunds sit at the intersection of product, revenue, compliance, and infrastructure, making them difficult to explain clearly without overwhelming users.
I was brought in as a content writer to support the go-to-market effort by creating a three-part launch series that would introduce the problem, explain the product, and justify adoption in revenue terms.
